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JCDecaux Texon rebranded as JCDecaux Cityscape
We are delighted to introduce our new website www.jcdecaux-cityscape.hk which provides you the valuable resources and delivers latest company news.
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ZAIA Shines the Premium Street Furniture
To promote Cirque du Soleil's first resident show, ZAIA, in The Venetian Macau, Premium Street Furniture was employed for its long-term OOH promotion which lasts for 29+ weeks till 2009.
Appealing Ad Format on Street Furniture:
- Premiere Panels showed campaign in Premium Quality with no interruption;
- Exclusive brand zone was created where pillars, roof and shelterboxes were entirely wrapped.
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Roadside Photography Exhibition by Canon
Canon has transformed the Bus Shelter into an on-street window display to promote its latest product, Photo Printer. Numerous photos are displayed in Panel Showcases which allow commuters to enjoy the Street Photography Exhibition.
Effective usage with Bus Shelter:
- Whole Shelter Domination generates higher awareness as strategically located in high traffic area;
- Effective brand building echoing the high impact by ad visuals.
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Sony Showcases Music Twist with JCDecaux Cityscape
Sony's recent outdoor campaign for the New Walkman became a real HIT with consumers. This campaign allows consumers to plug-in earphones into the walkman in bus shelter to enjoy free music and to promote Sony’s unique sound quality.
Building the Shelter Creatively:
- Product image has been further strengthened with dummies that generate higher awareness;
- Advertisers are allowed to use bus shelter creatively to interact with consumers;
- 24/7 connected to the target segments which are often out of their homes.
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Super-Front Domination Package
Advertise with JCDecaux Cityscape’s Super-Front Domination Package to enjoy “First Class” Locations at an “Economical” Budget. [details] |
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Mobile Fashion Show for New Season
To strengthen brand loyalty and reach sophisticated shoppers, numerous international luxury fashion brands appointed Tramcars as advertising medium to promote their F/W 2008 series.
Highlights:
- 45+ tramcars of various brands are travelling along heart of the city to reach their target - high income groups & executives.
- Brands include a.testoni, Audemars Piguet, Bally, Furla, Ben Sherman, Francesco Biasia, Pedder Red, Replay, Stefanel , Esprit etc.
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New Website Launch for JCDecaux Macau
JCDecaux Macau owns a new website which provides way to access all useful and latest information of our company. For more details of us, please visit www.jcdecaux.com.mo |
| Cotai Fever Shopping
To reach all prestigious visitors of Macau Cotai area by purchasing selected Scrolling CIPs next to Macau Ferry Terminal, 2 more Advertising Panels in Tourist District will be awarded. [details] |
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