PCCW benefits from Bus Shelter Strategic Network Buy

Following the success of the previous Bus Shelter campaign in the beginning of the year, PCCW has launched another phase of campaign to promote its upgraded broadband network available in other residential districts. The Pan-HK network of Bus Shelter Advertising provides the flexibility for PCCW to select geographically targeted network to reach their existing and potential customers in specific locations. It dominated numerous Bus Shelters in Pok Fu Lam and Sha Tin with our Super-Front Domination Package to achieve the powerful ad impact. [details]
 
 
 
Hong Kong Bus Shelter
 
Summer Viva Special
Embark on your ad campaign in summer!
[details]
 
 
 
Hong Kong Tramcar
 
Father’s Day Special
Capture your audience by Prime Routing
[details]
 
 
 
Macau Bus Shelter / CIP
 
Seasonal Special
Enhance your Brand Presence Cost-effectively [details]
 
 
 
 
     
   
 
Barclays
 
 
To promote its new investment tools in Asia, Barclays picked the Bus Shelters right in Admiralty and Central for the ad campaign. It employed 6 Shelters with 2 consecutive Première Panels each, to reach its target audience who spend most of their time in the CBD area.
 
     
 
     
   
 
8 Royal Green
 
 
Henderson Real Estate Agency Limited selected 5 Bus Shelters in New Territories to launch its latest property development, 8 Royal Green. It took the advantage of Our Super-Front Domination Package to enhance the advertising impact by grasping the immediate attention among the potential customers of the property.
 
     
 
     
   
 
Terminator Salvation
 
 
Terminator Salvation, one of the most anticipated movies this year from Warner Bros. hit the theatres in May. For promoting this picture, 50+ Première Panels have been employed in the most densely-populated areas to reach the massive public throughout Hong Kong.
 
     
 
     
   
 
Campbell's Soup
 
 
Riding on the festival of Mother’s Day, Campbell's Soup fully utilized the prime routing of Tramcar Advertising to reach its target consumers who are mainly working moms. Running through the prime commercial, shopping areas as well as major residential districts at least 15 times per day, the campaign achieved optimal visibility with superior value.
 
     
 
 
A Truly Attractive and Accountable Outdoor Medium

Tramcar Advertising’s impact has been quantified by research conducted by TNS on a regular basis since 2007. The latest study shows that our “Icons of Hong Kong” attract attention, increase interest but most importantly, positively influence intention to purchase.