Vidal Sassoon has turned the flagship shelter in Causeway Bay into an interactive Bus Shelter. To highlight the shining effect of its new Diamond Shampoo Series, tons of sparkling magnetic stickers were placed on the Bus Shelter to emphasis the shining effect. They twinkle and glimmer, radiate a prominent visualization attracting passer-bys’ attention. The product feature was further strengthened by this campaign as showing the hair shine likes diamonds with every move. Those magnetic stickers are serving as coupons for consumers to earn discounts when visiting the assigned salon.

Are you ready for summer? It’s time to have flavour by Dreyer’s as selects a Bus Shelter in Tsim Sha Tsui to drive the desire of ice-cream in summer time. The unique brand zone sensation has been built by highly visible Mega Panel as well as Shelter Boxes to rejuvenate the brand as bringing fun and enriching moments of celebration. In addition to an effective usage of Bus Shelter, Dreyer’s transforms the Panel into a refrigerator which showcases the new flavors of ice-cream and tempting passengers to a trial. Such Whole Shelter Domination makes it standouts against competitors and become a top-of-mind summer favourite groceries.

Olympus selects various Bus Shelters to reaffirm its theme, Beautiful Inside, by promoting with numerous Whole Shelter Dominations across Hong Kong. It utilises the Bus Shelter Network to reinforce its quality and premium brand image as Tsim Sha Tsui and other high-traffic districts have been chosen. Following the product launch campaign series in previous months, Olympus continues advertising on Bus Shelters to sustain the campaign continuity and create stronger impact to broaden its brand image to the public.

Premiere Panels have been selected for the promotion of the latest Batman film series, ‘The Dark Knight. Première Panel is a 6.5 sqm high quality back-lit panel, it maximises visibility and gets extra attention especially during night time by commuters. It stimulated the outdoor environment and delivered strong ad impact by connecting people at eye-level. The panels acted as a more cost effective billboard network at street level, which showing the shot of Hong Kong as Batman overlooking Hong Kong’s skyscrapers and Victoria Harbour.

To strengthen the image of its new collection of sunglasses, Dior showcases them on Tramcars to excite the summer breeze. With Tramcars advantageous routing and high visibility at the city centre, it helps building frequency and reaching the affluent, tourists and executives.

To cope with our business expansion, we are pleased to inform that with effect from 2 Jul 2008 (Wednesday), our warehouse office will be relocated to Unit B, G/F, Gloria Weaving & Knitting Factory, No 1 Tung Yuen Street, Yau Tong, Kowloon. Service in the old premises in Chai Wan will be ceased with effect from the same date. Having an increased floor area and facilities, the new warehouse office provides enhanced facilities and services to our customers.