To launch the new MusiCall series, SAMSUNG has turned a Bus Shelter in TST into a Hi-Fi system. Huge Mobile Phone Replicas are displayed in showcases and audio clips installed to play their music promo. Panels are specially built with dummy speakers pop up on edges and colourful spotlights on the floor. [ gallery ]

Facing the high-traffic Nathan Road, Olympus' Flagship Shelter outside The Peninsular Hotel was installed with Timer. Starting from Dec 21, 2007, the LED display shows the date but changes to season's greetings on Christmas day and the 2008 count down in hours-minutes-seconds.

The Shelter gathered exciting crowds and generated rousing cheers at the time approaching 2008. Olympus successfully integrated with the New Year celebration on Nathan Road to strengthen the engagement with the audiences. [ video ]

To target to women who love sports, Nike Women dominates Bus Shelter with a poster series featuring talented sportswomen cycling, kick-boxing, hip-hop dancing and playing volleyball. Shelterbox, pillars and roof are all wrapped in purple to create an exclusive brand zone to stimulate audiences to feel like part of the brand.

To further drive sales during the New Year, Lane Crawford restyles their "On Sale" Tramcar Ad with the season's must-have floral prints in pale grey sketches.

As part of branding and strategic promotion for an event at Times Square during Jan 15-16, Pure Fitness launches its first Tramcar campaign starting from Jan 14. The ad visuals of yoga postures look even more dynamic on the medium.