JCDecaux Cityscape Newsletter

“Voice of People” Video

To better understand the perceptions of our clients’ target audience on us, we recently headed to streets to interview people from all walks of life about their thoughts on Bus Shelter Advertising. Click to see what they say about us at www.jcdecaux-cityscape.hk now.

Directional Signage Special
Stand out with your signage on the street [details]

Cross-boundary Premium Special
Strengthen your campaign with extended advertising network [details]

Brand Building Special 2009
Establishing Perfect Brand Presence

No better impact and effectiveness for brand building than Tramcars. Moving purposefully through the city corridor along the CBD at least 15 times per day, and deliver high visibility with superior value. [details]

Adidas & Nike

Leading sports apparel brands fully utilized Bus Shelters as their advertising platform in this season. Nike dominated a shelter in Causeway Bay for promoting the flagship store of Nike Sportswear ; while Adidas employed two shelters for its branding campaign.

Sony Ericsson

Sony Ericsson adopted a bright idea to launch its new mobile phone by advertising on an array of Première Panels. The spring color tone of the ad visual perfectly reflects the joy of the season.

China Life Insurance

China Life Insurance is rolling out a long-term outdoor advertising campaign with tramcars as the unparalleled platform for brand-building throughout the year.

JCDecaux Cityscape denotes "Prestige at Street Level"

	Ashley Stewart (pictured), CEO of JCDecaux Cityscape interprets the meaning of our new brand statement, “With the introduction of Première - the largest networked back-lit outdoor panels on Hong Kong’s streetscape, as well as significant investment in our new in-house cleaning and maintenance service since last year, JCDecaux Cityscape is now the leading street-level advertising vendor with the best product quality available today. All our products are cleaner, better presented and more prestigious than ever before. And our audience includes that hard to capture, affluent segment – car drivers, in addition to pedestrians, bus commuters and those who travel by all other modes of public transport. Now Streetside Advertising in Hong Kong is of a comparable quality to other major cities around the world; where it is the number one Outdoor choice for the major brands.” “Prestige at Street Level” perfectly describes the dual advantages of “excellent display quality and undeniable visibility on the streetscape”.