H&M Pioneers the Unique Shelter Domination
at the Strategic Location


To announce its new store opening in Tsim Sha Tsui in April, H&M has dominated the unique Bus Shelters at Star Ferry Terminus to maximize the advertising impact. Leveraging on this prime location with high pedestrian flow to route traffic to its store nearby, H&M has decorated the rooftop panels of six unique bus shelters. Together with 4-sheet panels in the same location to show the latest collection, the brand owns the streetscape with maximum visibility. [details]
 
 
 
Hong Kong Bus Shelter
 

Extensive Districts Network Package
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Hong Kong Tramcar
 
Brand Building Special 2009
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Macau Bus Shelter / CIP
 
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Clairol Herbal Essences
 
 
Clairol has rolled out an interactive Bus Shelter campaign by decorating a flagship shelter with installation of flatsceen for TVC broadcasting, vending machine to induce product trial and special lighting effect plus fragrance to enhance the "Scented Garden" concept.
 
     
 
     
   
 
Prudential
 
 
Prudential has selected high quality Première Panels for its latest advertising campaign. To promote its retirement planning service, 65+ ROS panels are employed in the CBD and other areas to reach the massive working population throughout the territory.
 
     
 
     
   
 
Nike
 
 
Nike strikes the market with Super Front Domination on Bus Shelters to introduce its new collection of soccer boots. It tactically selected the locations in proximity to recreational facilities which helps delivering stronger ad impact among sports lovers.
 
     
 
     
   
 
Guess
 
 
Guess, a renowned global fashion brand which is famous for its unique innovative style, blends perfectly with Tramcar’s iconic yet contemporary image.
 
     
 
 
JCDecaux Cityscape revamps Tramcars with Fresh Look

JCDecaux Cityscape has continued to provide quality product and service with unbeatable value for advertising. It has recently dressed up a number of tramcars with a series of stylish and chic creatives riding on three different themes, namely "Icons of Hong Kong", "Prime Routing" and "High Frequency".

The creative rationale is to highlight the benefits of tramcar advertising as JCDecaux Cityscape’s exclusive network of unique Tramcars delivers high visibility among the premium audience through its prime routing along HK Island.