JCDecaux Texon
hong kong
 
Continental Airlines Adopts Prestigious Display for its Business Class seats

To deliver pleasant long haul flight experience, Continental Airlines chose Bus Shelter Première Panels and Tramcars to reach business frequent flyers in CBD area. This campaign aims to promote the extra-wide sleeper seats in its BusinessFirst and slogans with different sleeping positions are featured on Premiere posters to capture the attention of the most prestigious audiences. Tramcar advertising is also used as part of the media mix to strengthen its brand image. Extensive coverage is achieved with its route strategically covered key commercial districts.

Extra Attention on The Deluxe Property

Sino Land has selected a Flagship Shelter in Tsim Sha Tsui to promote its latest property development, The Palazzo. It utilizes dominating and impactful Sheltertop Panels to intercept audiences at street level to deliver its gorgeous and deluxe living environment. To convey its unsurpassed luxury image, Roman Corinthian columns have been installed on each pillar to attract commuters' attention. Whole Shelter Domination enhances the visibility with stronger stopping power while using Sheltertops to extend the visual impact. More Whole Shelters at Admiralty and Central are bought to gain more targeted reach.

Jumbo Mints At Bus Shelter

Wrigley has launched an outdoor campaign to push its new line, Extra Professional Mints. Special build was executed with a Whole Shelter in the high traffic area of Tsim Sha Tsui. To highlight its ridged surface for cleaning effect, two jumbo 3D mints were installed to demonstrate the special feature. The product image was further strengthened with dummies that generate higher awareness. Besides communicating the product attributes, an exclusive brand zone has been created where pillars, Sheltertop edges were wrapped by sticker; as well as the Shelterboxes.

Take a Coffee Break at Street Level

McDonald's has branded the whole Bus Shelters in Causeway Bay and Tsim Sha Tsui to induce trial for its own blend of coffee. Numerous coffee cups are placed inside Panel Showcase to stimulate coffee tasting and a jumbo coffee cup replica is built to enhance the image. To engage consumers, a sampling mechanism was built in the Panel Showcase. By pressing the button at designated time, passersbys will obtain a coffee cup and can redeem a cup of coffee at McCafé.

 

 
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